Brevo (Sendinblue) vs Mailchimp: Which Is Better in 2026?
Last updated March 2026
Quick Verdict
Brevo (Sendinblue) is best for: Businesses with large contact lists who want multi-channel marketing on a budget. Mailchimp is best for: Small to medium businesses wanting an all-in-one marketing platform.
Feature Comparison
| Feature | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| Overall Rating | 4.5 ★ | 4.3 ★ |
| Starting Price | $25/mo | $13/mo |
| Free Plan | ✓ | ✓ |
| Email Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Audience Segmentation | ✓ | ✓ |
| Email Templates | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Free Plan | ✓ | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| Deliverability Tools | ✓ | ✓ |
| AI Features | ✓ | ✓ |
Pricing
Brevo (Sendinblue)
Free plan available (300 emails/day). Starter from $25/mo.
- Monthly
- $25/mo
- Free plan
- Yes
- Free limits
- 300 emails/day, unlimited contacts
Mailchimp
Free plan available. Essentials from $13/mo.
- Monthly
- $13/mo
- Free plan
- Yes
- Free limits
- 500 contacts, 1,000 sends/mo, limited automation
Brevo (Sendinblue) vs Mailchimp: In-Depth Comparison
Brevo (Sendinblue) and Mailchimpare both popular options in this category, but they serve different needs. Here's a breakdown based on their key strengths.
Brevo (Sendinblue): Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email campaigns, SMS, WhatsApp, chat, and CRM. It stands out by pricing based on email volume rather than contacts, making it cost-effective for large lists.
Mailchimp: Mailchimp is the world's most popular email marketing platform, serving millions of businesses. It offers email campaigns, automation, landing pages, audience management, and a suite of marketing tools in one platform with a generous free tier.
When it comes to pricing, Brevo (Sendinblue) free plan available (300 emails/day). starter from $25/mo., while Mailchimp free plan available. essentials from $13/mo..
Pros & Cons
Brevo (Sendinblue)
- ✓Pricing based on emails sent, not contacts — great for large lists
- ✓Multi-channel: email, SMS, WhatsApp, chat
- ✓Built-in CRM and transactional email
- ✓Generous free plan with unlimited contacts
- ✗Email builder less polished than Mailchimp
- ✗Brevo branding on free plan
- ✗Automation can feel complex to set up
Mailchimp
- ✓All-in-one marketing platform with broad feature set
- ✓Massive integration ecosystem (300+)
- ✓Intuitive drag-and-drop email builder
- ✓Strong brand recognition and documentation
- ✗Pricing scales steeply as contact list grows
- ✗Automation limited on lower plans
- ✗Free plan has become more restrictive over time
Which Should You Choose?
Choose Brevo (Sendinblue) if…
Businesses with large contact lists who want multi-channel marketing on a budget.
- ✓Pricing based on emails sent, not contacts — great for large lists
- ✓Multi-channel: email, SMS, WhatsApp, chat
Choose Mailchimp if…
Small to medium businesses wanting an all-in-one marketing platform.
- ✓All-in-one marketing platform with broad feature set
- ✓Massive integration ecosystem (300+)