ActiveCampaign vs Brevo (Sendinblue): Which Is Better in 2026?
Last updated March 2026
Quick Verdict
ActiveCampaign is best for: Growing businesses that need sophisticated automation and CRM in one platform. Brevo (Sendinblue) is best for: Businesses with large contact lists who want multi-channel marketing on a budget.
Feature Comparison
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Overall Rating | 4.5 ★ | 4.5 ★ |
| Starting Price | $29/mo | $25/mo |
| Free Plan | ✕ | ✓ |
| Email Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Audience Segmentation | ✓ | ✓ |
| Email Templates | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Free Plan | ✕ | ✓ |
| Campaign Analytics | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| Deliverability Tools | ✓ | ✓ |
| AI Features | ✓ | ✓ |
Pricing
ActiveCampaign
No free plan. 14-day trial. Starter from $15/mo (billed annually).
- Monthly
- $29/mo
- Annual
- $15/mo
- Free plan
- No
Brevo (Sendinblue)
Free plan available (300 emails/day). Starter from $25/mo.
- Monthly
- $25/mo
- Free plan
- Yes
- Free limits
- 300 emails/day, unlimited contacts
ActiveCampaign vs Brevo (Sendinblue): In-Depth Comparison
ActiveCampaign and Brevo (Sendinblue)are both popular options in this category, but they serve different needs. Here's a breakdown based on their key strengths.
ActiveCampaign: ActiveCampaign is a powerful email marketing and marketing automation platform with built-in CRM. It is known for its advanced automation workflows, excellent deliverability, and sophisticated segmentation capabilities.
Brevo (Sendinblue): Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email campaigns, SMS, WhatsApp, chat, and CRM. It stands out by pricing based on email volume rather than contacts, making it cost-effective for large lists.
When it comes to pricing, ActiveCampaign no free plan. 14-day trial. starter from $15/mo (billed annually)., while Brevo (Sendinblue) free plan available (300 emails/day). starter from $25/mo..
Pros & Cons
ActiveCampaign
- ✓Best-in-class marketing automation
- ✓Built-in CRM with sales automation
- ✓Excellent deliverability
- ✓Advanced segmentation and conditional content
- ✗No free plan
- ✗Steeper learning curve than simpler tools
- ✗Gets expensive with larger contact lists
Brevo (Sendinblue)
- ✓Pricing based on emails sent, not contacts — great for large lists
- ✓Multi-channel: email, SMS, WhatsApp, chat
- ✓Built-in CRM and transactional email
- ✓Generous free plan with unlimited contacts
- ✗Email builder less polished than Mailchimp
- ✗Brevo branding on free plan
- ✗Automation can feel complex to set up
Which Should You Choose?
Choose ActiveCampaign if…
Growing businesses that need sophisticated automation and CRM in one platform.
- ✓Best-in-class marketing automation
- ✓Built-in CRM with sales automation
Choose Brevo (Sendinblue) if…
Businesses with large contact lists who want multi-channel marketing on a budget.
- ✓Pricing based on emails sent, not contacts — great for large lists
- ✓Multi-channel: email, SMS, WhatsApp, chat