ActiveCampaign vs Moosend: Which Is Better in 2026?
Last updated March 2026
Quick Verdict
ActiveCampaign is best for: Growing businesses that need sophisticated automation and CRM in one platform. Moosend is best for: Budget-conscious businesses that need solid automation without the high price.
Feature Comparison
| Feature | ActiveCampaign | Moosend |
|---|---|---|
| Overall Rating | 4.5 ★ | 4.6 ★ |
| Starting Price | $29/mo | $9/mo |
| Free Plan | ✕ | ✕ |
| Email Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Audience Segmentation | ✓ | ✓ |
| Email Templates | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Free Plan | ✕ | ✕ |
| Campaign Analytics | ✓ | ✓ |
| Integrations | ✓ | ✓ |
| Deliverability Tools | ✓ | ✓ |
| AI Features | ✓ | ✓ |
Pricing
ActiveCampaign
No free plan. 14-day trial. Starter from $15/mo (billed annually).
- Monthly
- $29/mo
- Annual
- $15/mo
- Free plan
- No
Moosend
No free plan. 30-day trial. From $7/mo (billed annually).
- Monthly
- $9/mo
- Annual
- $7/mo
- Free plan
- No
ActiveCampaign vs Moosend: In-Depth Comparison
ActiveCampaign and Moosendare both popular options in this category, but they serve different needs. Here's a breakdown based on their key strengths.
ActiveCampaign: ActiveCampaign is a powerful email marketing and marketing automation platform with built-in CRM. It is known for its advanced automation workflows, excellent deliverability, and sophisticated segmentation capabilities.
Moosend: Moosend is an affordable email marketing platform known for its generous pricing and solid automation capabilities. Now owned by Sitecore, it offers email campaigns, automation workflows, landing pages, and subscription forms at competitive prices.
When it comes to pricing, ActiveCampaign no free plan. 14-day trial. starter from $15/mo (billed annually)., while Moosend no free plan. 30-day trial. from $7/mo (billed annually)..
Pros & Cons
ActiveCampaign
- ✓Best-in-class marketing automation
- ✓Built-in CRM with sales automation
- ✓Excellent deliverability
- ✓Advanced segmentation and conditional content
- ✗No free plan
- ✗Steeper learning curve than simpler tools
- ✗Gets expensive with larger contact lists
Moosend
- ✓Very affordable pricing
- ✓Unlimited emails on all plans
- ✓Good automation builder
- ✓Easy to use with clean interface
- ✗Smaller integration library
- ✗No SMS marketing
- ✗Free plan was removed
Which Should You Choose?
Choose ActiveCampaign if…
Growing businesses that need sophisticated automation and CRM in one platform.
- ✓Best-in-class marketing automation
- ✓Built-in CRM with sales automation
Choose Moosend if…
Budget-conscious businesses that need solid automation without the high price.
- ✓Very affordable pricing
- ✓Unlimited emails on all plans