Best Mailchimp Alternatives in 2026
Looking for an alternative to Mailchimp? Here are the top options in email marketing. Mailchimp is best for: Small to medium businesses wanting an all-in-one marketing platform.
MailerLite is a user-friendly email marketing tool popular for its clean interface and generous free plan. It covers email campaigns, automation, landing pages, websites, and pop-ups — all at budget-friendly pricing.
Key differences from Mailchimp:
- • Cheaper: starts at $10/mo vs $13/mo
Moosend is an affordable email marketing platform known for its generous pricing and solid automation capabilities. Now owned by Sitecore, it offers email campaigns, automation workflows, landing pages, and subscription forms at competitive prices.
Key differences from Mailchimp:
- • Cheaper: starts at $9/mo vs $13/mo
- • No free plan
ActiveCampaign is a powerful email marketing and marketing automation platform with built-in CRM. It is known for its advanced automation workflows, excellent deliverability, and sophisticated segmentation capabilities.
Key differences from Mailchimp:
- • Pricier: starts at $29/mo vs $13/mo
- • No free plan
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email campaigns, SMS, WhatsApp, chat, and CRM. It stands out by pricing based on email volume rather than contacts, making it cost-effective for large lists.
Key differences from Mailchimp:
- • Pricier: starts at $25/mo vs $13/mo
Buttondown is a minimalist newsletter tool for writers and developers. It supports Markdown, offers a simple API, and focuses on the writing experience without the bloat of full marketing suites.
Key differences from Mailchimp:
- • Cheaper: starts at $9/mo vs $13/mo
Drip is an email and SMS marketing platform built for e-commerce brands. It specializes in deep integrations with Shopify, WooCommerce, and other e-commerce platforms, offering advanced automation based on shopping behavior and purchase data.
Key differences from Mailchimp:
- • Pricier: starts at $39/mo vs $13/mo
- • No free plan
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators — bloggers, podcasters, musicians, and course creators. It focuses on simplicity, deliverability, and powerful automation for growing an audience.
Key differences from Mailchimp:
- • Pricier: starts at $25/mo vs $13/mo
Mailchimp vs Alternatives: Feature Comparison
| Feature | Mailchimp | MailerLite | Moosend | ActiveCampaign | Brevo (Sendinblue) | Buttondown | Drip | Kit (ConvertKit) |
|---|---|---|---|---|---|---|---|---|
| Rating | 4.3 ★ | 4.6 ★ | 4.6 ★ | 4.5 ★ | 4.5 ★ | 4.5 ★ | 4.4 ★ | 4.4 ★ |
| Starting Price | $13/mo | $10/mo | $9/mo | $29/mo | $25/mo | $9/mo | $39/mo | $25/mo |
| Free Plan | ✓ | ✓ | ✕ | ✕ | ✓ | ✓ | ✕ | ✓ |
| Email Automation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B Testing | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✕ | ✓ |
| SMS Marketing | ✓ | ✕ | ✕ | ✓ | ✓ | ✕ | ✓ | ✕ |
| Audience Segmentation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Templates | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |