Best HubSpot CRM Alternatives in 2026
Looking for an alternative to HubSpot CRM? Here are the top options in crm software. HubSpot CRM is best for: Growing businesses that want a free CRM that scales with marketing and sales tools.
Attio is a next-generation CRM that automatically enriches and syncs contact data from your existing tools. It features a modern, flexible data model, real-time collaboration, and powerful reporting built for modern GTM teams.
Key differences from HubSpot CRM:
- • Pricier: starts at $34/mo vs $20/mo
Close is a CRM designed for inside sales teams who do high-volume outreach. It has built-in calling, SMS, and email right in the CRM, eliminating the need for separate communication tools.
Key differences from HubSpot CRM:
- • Pricier: starts at $49/mo vs $20/mo
- • No free plan
Pipedrive is a sales-focused CRM designed by salespeople, for salespeople. It offers a visual deal pipeline, activity-based selling methodology, and powerful automation.
Key differences from HubSpot CRM:
- • Cheaper: starts at $14/mo vs $20/mo
- • No free plan
Salesforce is the world's leading CRM platform, serving businesses of all sizes from small startups to Fortune 500 companies. It offers an incredibly deep feature set including sales, marketing, service, and analytics — with an enormous ecosystem of apps and integrations.
Key differences from HubSpot CRM:
- • Pricier: starts at $25/mo vs $20/mo
- • No free plan
Zoho CRM is a feature-rich, affordable CRM that is part of the broader Zoho suite of 50+ business apps. It offers sales automation, analytics, multichannel communication, and AI-powered insights at competitive pricing.
Key differences from HubSpot CRM:
- • Lower rated: 4.1 vs 4.4
HubSpot CRM vs Alternatives: Feature Comparison
| Feature | HubSpot CRM | Attio | Close | Pipedrive | Salesforce | Zoho CRM |
|---|---|---|---|---|---|---|
| Rating | 4.4 ★ | 4.6 ★ | 4.6 ★ | 4.3 ★ | 4.3 ★ | 4.1 ★ |
| Starting Price | $20/mo | $34/mo | $49/mo | $14/mo | $25/mo | $20/mo |
| Free Plan | ✓ | ✓ | ✕ | ✕ | ✕ | ✓ |
| Contact Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pipeline Management | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Tracking | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Reporting & Dashboards | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Workflow Automation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Integrations | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |