Best Drip Alternatives in 2026
Looking for an alternative to Drip? Here are the top options in email marketing. Drip is best for: E-commerce brands that want behavior-based email and SMS marketing.
MailerLite is a user-friendly email marketing tool popular for its clean interface and generous free plan. It covers email campaigns, automation, landing pages, websites, and pop-ups — all at budget-friendly pricing.
Key differences from Drip:
- • Cheaper: starts at $10/mo vs $39/mo
- • Offers a free plan
Moosend is an affordable email marketing platform known for its generous pricing and solid automation capabilities. Now owned by Sitecore, it offers email campaigns, automation workflows, landing pages, and subscription forms at competitive prices.
Key differences from Drip:
- • Cheaper: starts at $9/mo vs $39/mo
ActiveCampaign is a powerful email marketing and marketing automation platform with built-in CRM. It is known for its advanced automation workflows, excellent deliverability, and sophisticated segmentation capabilities.
Key differences from Drip:
- • Cheaper: starts at $29/mo vs $39/mo
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email campaigns, SMS, WhatsApp, chat, and CRM. It stands out by pricing based on email volume rather than contacts, making it cost-effective for large lists.
Key differences from Drip:
- • Cheaper: starts at $25/mo vs $39/mo
- • Offers a free plan
Buttondown is a minimalist newsletter tool for writers and developers. It supports Markdown, offers a simple API, and focuses on the writing experience without the bloat of full marketing suites.
Key differences from Drip:
- • Cheaper: starts at $9/mo vs $39/mo
- • Offers a free plan
Kit (formerly ConvertKit) is an email marketing platform built specifically for creators — bloggers, podcasters, musicians, and course creators. It focuses on simplicity, deliverability, and powerful automation for growing an audience.
Key differences from Drip:
- • Cheaper: starts at $25/mo vs $39/mo
- • Offers a free plan
Mailchimp is the world's most popular email marketing platform, serving millions of businesses. It offers email campaigns, automation, landing pages, audience management, and a suite of marketing tools in one platform with a generous free tier.
Key differences from Drip:
- • Cheaper: starts at $13/mo vs $39/mo
- • Offers a free plan
Drip vs Alternatives: Feature Comparison
| Feature | Drip | MailerLite | Moosend | ActiveCampaign | Brevo (Sendinblue) | Buttondown | Kit (ConvertKit) | Mailchimp |
|---|---|---|---|---|---|---|---|---|
| Rating | 4.4 ★ | 4.6 ★ | 4.6 ★ | 4.5 ★ | 4.5 ★ | 4.5 ★ | 4.4 ★ | 4.3 ★ |
| Starting Price | $39/mo | $10/mo | $9/mo | $29/mo | $25/mo | $9/mo | $25/mo | $13/mo |
| Free Plan | ✕ | ✓ | ✕ | ✕ | ✓ | ✓ | ✓ | ✓ |
| Email Automation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| A/B Testing | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |
| Landing Pages | ✕ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ | ✕ | ✓ | ✓ | ✕ | ✕ | ✓ |
| Audience Segmentation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Email Templates | ✓ | ✓ | ✓ | ✓ | ✓ | ✕ | ✓ | ✓ |